Selected by Gerry Fitzpatrick, Director of Consulting Amplio.

Using bots has become a part of our daily lives and with the benefits they provide in reducing operational costs, enterprises have been looking for ways to implement them effectively. Many businesses have attempted to harness the power of chatbots to gain this level of efficiency but despite their best efforts, are still unable to generate the desired returns on investment.

Following the disappointing results of simplistic chatbot technology, companies are in need of better ways to engage customers and respond to inquiries. As consumers become more discerning with their digital interactions, a newer and more sophisticated artificial intelligence is emerging as the go-to market leader: conversational AI. 

By leveraging rapidly evolving conversational AI technology, businesses are moving away from simplistic chatbots to provide their customers and employees with superior levels of convenience. To gain deeper insight into why this shift is happening, it's important to understand the differences between these two technologies and how they work in a modern world.

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